Any recipe with the wrong ingredients or too much of one and not enough of another can make all your efforts fall flat.
It’s the same with Testimonials. Yes, they have a recipe, too. But the ingredients are called Elements. If you don’t know what they are, how do you know your Testimonials will help you achieve your goals?
For details about those Elements and all the rest, watch this video.
Headline (It Gets Attention)
Useful Information (It Educates)
Call to Action (It Makes an Offer)
"10 Elements of an Excellent Testimonial" slides (right click to download)
"10 Elements of an Excellent Testimonial" video transcript (right click to download)
Then join other Testimonial Champions for more tools and more training.